Site Optimization Specialist Job at Shoreview

Job Description

Req ID#: 7856BR
Title: Site Optimization Specialist
Department: eCommerce
Company Name: Deluxe Corporation
Position Location: Shoreview, MN
Remote Work Location: No
Full Time/Part Time: Full Time
Shift Type: Traditional

Company Info:
Deluxe Corporation is an award winning provider that is launching new products, offering new services, and creating new ways to help small businesses and financial institutions succeed. We provide an environment that is dynamic, not bureaucratic and a structure that is rewarding, not routine, now we need you to provide the passion and expertise!

Job Description:
You can feel the energy at the Deluxe family of companies! The creative environment and the sense of possibility here are what youd expect at a start-up, yet, we offer all the resources and strength of a well established, publicly traded company.

Together with the site managers, the successful employee will work on the initiative and program execution to drive customer conversion through the online channel. The person in this role will achieve results by supporting merchandising, promotions management, light functionality development, internal search optimization, on-site content updates and improvements. Site Optimization Specialist will assist the Site Managers in identifying and evaluating site improvements and will collaborate with web analytics, customer experience, product management and other cross-functional partners.

Accountabilities:

- Execute and support merchandising campaigns and site optimization initiatives, including but not limited to homepage spotlights, web specials, menu and category page merchandising
- Own the maintenance of the marketing candidate for multiple sites
- Own the creative production and set up processes on behalf of the Site Management team. This work will require interaction with larger cross-functional team (Marketing Services, product Management, eDelivery, Online Marketing) and learning various merchandising application interfaces.
- Collaborate with the site managers and stakeholders to develop and implement site promotions (global promotions, seasonal Holiday & Tax)
- Calibrate internal search for keyword relevancy and null searches on a quarterly basis for multiple sites
- Assist the site managers and web analyst in set up and testing of personalized recommendations and search driven banners
- Support discovery and creation of light business requirements documents (for light functionally development and bug fixes) Be able to articulate requirements vision to technology partners.
- Conduct decision support analysis tasks request and analyze performance reports to assist the Site Manager
- In collaboration with Site Managers, recommend, develop, test and execute merchandising strategies across key online properties to drive incremental revenue and conversions.
- Integrate VOC (voice of the customer), user experience and brand guidelines into merchandising strategy to maximize conversions and revenue.

Required:

- Bachelors degree or equivalent in Marketing, Business or Communication
- 2 years experience in Online Marketing and/or eCommerce
- Experience or knowledge of various online marketing disciplines, including SEO/SEM, Affiliate marketing, email marketing, site conversion analyst, user experience improvements
- Familiarity with Google Analytics, Omniture and other web analytics tools and metrics
- Proven project management skills and the ability to track and lead multiple simultaneous projects
- Advanced knowledge of various Microsoft Office applications such as Word, Excel and Power Point

Preferred:

- HTML and Programming language knowledge

Social Connections Please visit our Facebook site to ask questions, get updates, and to better understand our culture. www.facebook.com/deluxecareers.

Pre-Employment Screening: Drug screen and background check required. EOE/M/F/D/V.

Job Requirements

 
Country: USA, State: Minnesota, City: Shoreview, Company: Deluxe Corporation.