Audience Development Manager

Job Summary: Develop brand and marketing strategy to raise awareness and develop leads for a Public Affairs sales team.  Products include: Federal News Service, Datastream, Potomac Publishing, Legislative Information Services of America (LISA), Journal Record Legislative Report (JRLR), and JRLR 23rd & Lincoln.   Responsibilities:

• Develop effective branding and lead generation marketing strategy for a suite of political online products. Write, design and implement email, social media and online marketing initiatives, print and electronic advertising, and other marketing collateral as deemed necessary.
• Source and evaluate new media and partnerships opportunities.
• Help negotiate custom sales partnerships and affiliate relationships, sponsorships, and trade show participation with businesses, law firms, associations, and trade groups. Develop all marketing collateral to support sales efforts.
• Monitor tracking, delivery and campaign performance on an ongoing basis. Test and roll out successful efforts.
• Work closely with Interactive Marketing and Creative for design, landing page development, technical specifications and tracking.
• Develop annual marketing strategy. Present budgets to Publishers for final approval.
• Take on additional duties as assigned.

    RequirementsRequires Skills/ Experience:  Candidate must have excellent written and oral communication skills – direct marketing experience needed; superior negotiation, organization and follow-up skills; strong quantitative and analytical skills; ability to manage multiple projects with aggressive and demanding deadlines; and the ability to work independently as well as part of a team; MS Office proficiency; occasional travel required;  Bachelor’s degree required; minimum of five years’ experience in direct marketing, media buying or agency relations needed.
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Country: USA, State: Minnesota, City: Minneapolis, Company: Randstad US.