Marketing Analytics Manager at Minnetonka

Position Overview

The Marketing Analytics Manager is responsible to provide strategic and tactical analytical support to help drive Datacard’s growth. Key duties include below:

• Drive analytical culture change
  • Identify opportunities by monitoring and evaluating existing data, metrics, tools, processes and resources for opportunities
  • Help build metrics-driven environment by implementing modern methodology, technology and leveraging past learning and resources
  • Define and initiate new analytical projects that drive growth; e.g. move from cost-plus to value-based pricing
  • Attract, develop and retain top analytical talent
• Manage tools and processes – architect, build, maintain and improve tools to
  • Manage information for R&D process with automation and centralization
  • Drive sales by communicating value; e.g. customized ROI analysis
• Provide intelligence
  • External research, including industry trends, competition, etc.; e.g. new market deep dives and buy-side M&A comps
  • Internal research; e.g. gain insight via historical data and generate senior management reporting
• Provide analytical support – across multiple vertical markets and functional departments
  • Mine data, perform due diligence and analyze for trends, abnormalities, opportunities, etc.
  • Illustrate findings with automated reporting
  • Provide recommendation, solicit buy-in, drive change
  • Provide ad-hoc analytical support for senior management and major deals with speed and diligence
  • Typical project span across Marketing, Engineering, Sales and Finance; mostly in Financial or Government vertical markets

 RequirementsEducation/Experience
 

• Bachelors and/or MBA degrees with quantitative focus (finance, econ, DIS/MIS, statistics, applied sciences, math, etc.)
• 5+ years of professional experience
• 5+ years of advanced Excel modeling experience a must (data tables, pivot tables, lookups, chart/report generation, etc.)
• Lead complex, multidisciplinary projects
• Preferred knowledge
  • Corporate finance / accounting
  • Banking
  • Statistical analysis / data mining
  • DIS/MIS tools (Business Objects, Cognos, etc.)

 

• Travel: <10%

 

 Datacard Group is an Equal Opportunity Affirmative Action Employer.

NO AGENCIES, NO RELOCATION

Country: USA, State: Minnesota, City: Minnetonka, Company: Datacard Group.