Database Marketing Analyst/Administrator at Shakopee

Job Description

Reporting to the Director or Marketing, this newly created position will coordinate Canterbury Parks efforts to enhance direct marketing activities and analysis utilizing newly installed database tools, including Bally Casino Market Place and Business Intelligence software. The Database Marketing Analyst will be responsible for developing and implementing short and long term database marketing initiatives and measurement efforts. Time will be divided among list generation, offer code creation, promotional execution, reporting and analysis, and development of new direct marketing initiatives.

Essential Duties and Responsibilities:
Develops tactical direct marketing plans for the property, including Database Marketing, Direct Mail, Email/Text Marketing and Player Development.
Coordinates operational details and considers all elements necessary to execute programs.
Evaluates current levels of play and effectiveness of direct marketing promotions. Recommends alternative solutions to enhance participation and increase play.
Generates monthly direct mail programs, including: list and offer creation, pro formas, production, implementation, communication and post-campaign analysis.
Develops and creates ad hoc management reports and analysis for key performance indicators
Communicates regularly with Players Club staff to ensure clear understanding of policies and procedures along with upcoming direct marketing activities.
Works with outside vendors and IT department to identify and integrate data sources where possible to develop a more complete picture of Canterbury Park guests.
Develops and maintains procedures and standards relating to database management and monitor transaction activity.
Responsible for the overall integrity of Canterbury Parks customer database and information.
Performs all other duties as assigned

Supervision:
None

Job Requirements

To perform this job successfully, an individual must be able to perform all duties and responsibilities at a highly competent level. The requirements listed below are representative of the knowledge, skill, and/or ability required.
Bachelors degree in Marketing or Business Administration or related field.
Two (2) to five (5) years database marketing experience required.
Familiarity and experience with current data warehouse activities and business intelligence tools, including, but not limited to, SQL Server Reporting Services, anddata cubes.
Proven ability to write database extract queries using SQL.
Must be able to pass a background and work history check, and maintain a license from the Minnesota Racing Commission.
Excellent communication skills, judgment, high moral integrity and strong work ethic.
Strong organizational, planning, public and interpersonal relations skills.
A self-starter who works well in a fast-paced, dynamic, team-oriented environment
Commitment to routinely go above and beyond in the accomplishment of position responsibilities in an effort to play a role in the achievement of organizational goals.

Preferred Qualifications:
Horse Racing and/or Gaming Industry experience.
Experience with Bally CMP / BI strongly preferred.


Country: USA, State: Minnesota, City: Shakopee, Company: Canterbury Park Holding Corporation.