Digital Marketing Specialist at Saint Paul

Job Description

• Are you passionate about pushing digital properties to the next level?
• Do you appreciate accountability to metrics and results?

The Digital Marketing Specialist is responsible for website design and maintenance from both a creative and technical standpoint, with the goal of producing a website that furthers sales and promotes the GovDelivery brand.

This person will also work on email campaigns, content development, multi-media assets, write blog posts and assist with social media campaigns. S/he must be a creative thinker with a positive attitude who stays ahead of current web design, SEO and interactive marketing trends and best practices.

What you get to do

• Inspire best-in-class web and digital strategies for website and email campaigns
• Collaborate with Digital Marketing Manager to manage the pipeline of email campaigns
• Analyze existing site, content, multimedia and overall functionality and make recommendations for improvement
• Continually explore opportunities to enhance, improve and expand website, user experience and digital content use
• Manage internal deadlines for email campaigns and communicate with business stakeholders to ensure project completion
• Provide and implement recommendations for continual improvement of outbound email campaign process
• Develop forms and landing pages to correspond to email campaigns, events, webinars and white papers
• Keep in front of emerging online channels and techniques; influence development of marketing team digital strategy
• Understand and incorporate brand and identity in site/microsite designs, email campaigns and supporting pages
• Work with Communications Manager, Web Management Specialist and Graphic Designer to ensure concepts / copy / offers align with objectives
• QA emails, website, brochures, white papers and landing pages to ensure content is accurate
• Build new email templates as needed
• Provide reporting and analytics of digital properties and recommend improvements, enhancements and testing strategies for the future

What we want in you

• 2+ years in a creative, marketing or web-related role
• Strong UI/interface skills including working knowledge of best practices for web and email campaigns
• Web production and visual design skills
• Experience with PHP, JavaScript (jQuery), HTML5, CSS3, Web server and database (SQL) understanding, WordPress and HTML for email design
• Experience with Content Management Systems (Expression Engine), Marketing Automation Platform (Eloqua), web Content Personalization Platform (Get Smart Content), Customer Relationship Management system (Salesforce.com), and webinar system (WebEx) desired
• Proven capabilities in SEO, web analytics
• Knowledge in latest versions of industry standard web design tools and coding semantic, standards-compliant XHTML/ CSS
• Understanding of the principles of content marketing and experience with B2B sales a plus
• Knowledge in Adobe Suite (including Flash, Photoshop, Illustrator, Dream Weaver)
• Exceptional written and oral communication skills
• Enthusiasm for nurturing, motivating and inspiring others
• Excellent project management and organization skills
• Impressive track records of leading and coordinating projects within cross-functional teams
• Excitement for managing multiple simultaneous projects in a fast-paced environment
• Character of initiative and self motivation, approaching work with a sense of urgency
• Strong sense of ownership of processes and results
• Desire to see clients succeed beyond their wildest dreams
• Outstanding attention to detail
• Passion for turning digital (web and email) properties into lead generation machines!
• BA/BS or equivalent work experience

Compensation

The compensation package will be tailored to the candidate commensurate with candidates experience and skills. Compensation will include base salary and performance-based incentives. Benefits include paid vacation and holidays, medical and dental plan, and matching 401(k). GovDelivery is an Equal Opportunity Employer.

Job Requirements

 
Country: USA, State: Minnesota, City: Saint Paul, Company: GovDelivery.