Director Web Analytics Job at Shoreview

Job Description

Req ID#: 7800BR
Title: Director Web Analytics
Department: Marketing
Company Name: Deluxe Corporation
Position Location: Shoreview, MN
Remote Work Location: No
Full Time/Part Time: Full Time
Shift Type: Traditional

Company Info:
Deluxe Corporation is an award winning provider that is launching new products, offering new services, and creating new ways to help small businesses and financial institutions succeed. We provide an environment that is dynamic, not bureaucratic and a structure that is rewarding, not routine, now we need you to provide the passion and expertise!

Job Description:
Innovative. Hard working. Honest. Entrepreneurial.

These are the words our customers and employees use when they talk about Deluxe. With a 90-year award-winning history of excellence, we continue building on our legacy as one of the top check producers in the North America recognized as a trusted and valued advisor to financial institutions and small businesses.

With more than 5,000 employees, Deluxe helps our clients grow their businesses through a wide range of innovative products and services in fraud prevention, customer loyalty and brand building. If you are an inspiring customer service professional known for delivering results and implementing meaningful and effective change, this could be your opportunity to join a proven leader.

Scope:

Develop and deliver overall strategy regarding how to leverage web analytics, UER and optimization to drive business results. Specifically, utilize web data and analysis to create concise conclusions and recommendations for improving the user experience, increasing conversions, optimizing marketing and merchandising, and positively impacting companys return on investment.
- Collaborate with IT on deployment of Omniture web analytics toolset across multiple company websites.
- Key analytic planning role to ensure optimization of Omniture modules (i.e., Site Catalyst, Search Center, and Discover) as well as other identified tools to achieve best in bread web analytic practice for Decision Science
- Partner with eMarketing and eCommerce teams by providing web analytics and insights to make data driven decisions; communicate results to senior management.
- Mentor staff on developing benchmark criteria for measuring online metrics through usage of most actionable KPIs, A/B and multivariate testing, and segmentation in the web space.
- Manage staff in flawless and timely execution of standard and customized reports while maintaining consistent, standardized reporting procedures.
- Integrate data from different sources and track online performance as it relates to the total multi-channel business.
- Partner with other analysts and business partners to create and present cross-functional view of the customer.
- Work with IT department and business partners on requirements needed to support evolving state of web analytics.
- Provide critical analysis and recommendations based on your analysis to senior management

Required:

Bachelors degree in a field that emphasizes quantitative methods (math, statistics, economics, computer science, etc.) or equivalent in web analytics

7+ years of work experience in web analytics discipline, preferably with Omniture expertise

Thorough knowledge, understanding and experience with web analytics best practices and techniques (i.e., A/B and multivariate testing, segmentation, conversions, etc.), web metrics, data tagging, Web 2.0 platforms, site measurement tools and running reports using SQL

Experience in deploying ClickStream analysis tools and strong proficiency in Omniture Suite / Adobe (i.e., Site Catalyst, insight, Search Center, Discover, Genesis, and Test & Target)

Exceptionally strong quantitative, analytical, and problem solving skills

Highly proficient computer skills (including Excel, PowerPoint); SAS skills preferred as provides the ability to merge web analytic data with additional behavior data to have a robust view of the customer

Passion for the online marketing space with a solid understanding of interactive marketing channels (search, online media, website development, etc.) and direct marketing principles

Excellent verbal and written communication skills along with interpersonal and influencing skills (at all levels internally, externally and cross-functionally)

Demonstrated leadership skills and prior experience in managing web analytic team

Self-directed and self-motivated with a demonstrated strength in planning, organizing and project management skills to meet deadlines

Preferred:

** Please visit our Facebook to ask questions, get updates, and to better understand our culture.

http://www.facebook.com/deluxecareers

Pre-Employment Screening: Drug screen and background check required. EOE/M/F/D/V.

Job Requirements

 
Country: USA, State: Minnesota, City: Shoreview, Company: Deluxe Corporation.